Course Description

A survey of contemporary media industries including their technical, economic, social, political and cultural implications. We will also examine the economic underpinnings of media, the role of advertising and public relations, and the policies that govern contemporary media industries.

Format

This is a fully online, asynchronous course run on this site and on Google Classroom.

Google Classroom requires a QC Active Directory account, an active QC Google Apps for Education account, and an enrollment code that I will provide you.

This course consists of twelve modules on media technologies. For each module, there will be…

  1. assigned readings from the textbook, listed in the course schedule on this syllabus,
  2. a short pre-recorded lecture, about twenty minutes in length, that you will audition at the time of your choosing,
  3. a quiz on the material you just covered.

After four modules, there will be an exam on the material you covered.

Although the course is asynchronous, you must complete each module, each quiz, and each exam by the deadline specified on this syllabus and on Google Classroom.

Instructor

Juan Monroy

Textbook

The following textbook is available through Amazon, Textbookx, and on reserve at Rosenthal Library.

Review Materials

Under each class, I will post on this site the following review materials:

Use these materials to prepare for the exams.

Blackboard

We will not be using Blackboard for this course. Instead, consult the Course Website for the syllabus and Google Classroom for submitting assignments.

Google Workspace for Education

This course will use Google Workspace for Education using your QC CAMS (often referred to as the QC ID or QC Active Directory) account.

Below are instructions for how to activate your QC Google Workspace for Education account (titled “Step 1” below) and how to join our course on Google Classroom (titled “Step 2” below).

New Queens College students and students enrolled at another CUNY campus will have to take an additional, initial step (titled “Step 0” below).

About Google accounts

You can have more than one Google account. If you use Gmail, you already have a Google Account: this is your personal Google account. Google also offers organizations, businesses and educational institutions Google Workspace accounts for its users. Since you’re enrolled at Queens College, you have access to a QC Google Workspace for Education account.

You cannot access Queens College Google Workspace for Education using your personal Gmail or another Google Workspace account.

You can be logged into both accounts at the same time, but you will likely have to switch between accounts to access your QC Google Workspace for Education account versus your personal Google Workspace.

Step 0: Activate your QC Username

Students New to Queens College, Recently Transferred to QC, or Enrolled at another CUNY Campus.

You must first activate your Queens College username and email account at https://cams.qc.cuny.edu.

The process takes about three (3) business days so please start this process as soon as possible.

Step 1: Activate Your QC Google Workspace for Education account

Information Technology at Queens College offers detailed instructions for activating (or claiming) your QC Google Workspace for Education account. The process comes down to four steps.

  1. Sign out of Google
  2. Go to https://drive.google.com/.
  3. Enter your qmail email address as your Google account (e.g., juan.monroy18@qmail.cuny.edu).
  4. From the QC authentication page, sign in with your QC ID credentials (e.g. jmonroy100) and your QC CAMS password. (If you’re having trouble contact the QC CAMS Help Desk at 718–997–4444.)
  5. Accept the terms of service.

You can now access your QC Google Workspace for Education account at https://drive.google.com/a/qc.cuny.edu.

Your Google Google Workspace for Education username is the same as your qmail address (e.g., jmonroy100@qc.cuny.edu).

About Google Classroom

Google Classroom is a barebones, learning management system that you will use to submit your assignments and I will use to grade your work. We will not be using Blackboard.

I will also post announcements to Google Classroom instead of emailing everyone in class. However, you should use email to contact me, instead of the private commenting system in Google Classroom because it doesn’t work well.

Step 2: Join Google Classroom

Google has instructions for joining a course in Google Classroom. The process basically comes down to four steps:

  1. Go to Google Classroom.
  2. Sign in using your qmail.cuny.edu address as your Google account.
  3. Click the “+” to “Join class.”
  4. Enter the code I provided at the first meeting (for face-to-face classes) or via email (for online classes).

I highly recommend downloading the Google Classroom mobile app for iOS or Android. If you allow push notifications, you will immediately receive important announcements from me and learn when assignments are posted.

Use the QC Google Workspace for Education Apps

We will be using some QC Google Workspace applications in this class.

  • Google Docs is a cloud-based, word-processing application. It is comparable to Microsoft Word on your personal computer except that all your documents are stored in your Google Drive. Be sure you’re using your QC Google Workspace account, not your personal Google account. Download the Google Docs mobile apps for iOS or Android.
  • Google Meet is a video-based, communication platform used for remote office hours. Download the Google Meet mobile apps for iOS or Android.
  • Google Forms is a survey and data collection platform that we will use for quizzes in some courses. There’s a bug in Forms that requires you to authenticate using your QC Google Workspace account on a web browser if you navigate to the quiz from the Google Classroom apps. To avoid this bug, I recommend taking the quizzes on a desktop computer.
  • Google Drive is a cloud-based file storage platform. Your QC Google Drive offers unlimited storage, compared to 15 GB with your personal Google Drive. Download the Google Drive mobile apps for iOS or Android.

Troubleshooting

A majority of access issues can be resolved switching to your Queens College Google account. This article describes how to switch between Google accounts.

Another resolution that always works is to log out of all your Google accounts in your web browser and then logging back into your QC Google Workspace account at https://drive.google.com/a/qc.cuny.edu.

Policies

Attendance

I will take attendance at every class meeting and consider it in the evaluation of student performance.

All absences, whether excused or unexcused, are counted equally. The maximum number of absences is limited to 30% of the number of class hours. Note: Absences are counted from the first day of class even if they are a result of late registration or change of program.

For in-person classes, regular attendance is required. Attend 85% of our class session and receive five bonus points added to your final grade. Students missing more than 30% of classes will not be permitted to take the final exam.

For synchronous courses, regular attendance is required. Attend 85% of our class session and receive five bonus points added to your final grade. Students missing more than 30% of classes will not be permitted to take the final exam.

This policy does not apply to fully asynchronous courses.

Verification of Attendance

You must be present or participating in class during the verification of attendance period. Otherwise, I will report you as not attending and you will be dropped from the class.

The verification period is as follows:

  • fall and spring semesters: the first three weeks of classes
  • summer and winter semesters: the first three days of classes

Academically-related activities include, but are not limited to:

  • physically attending a class where there is an opportunity for direct interaction between the instructor and students;
  • submitting an academic assignment;
  • taking an exam, an interactive tutorial, or computer-assisted instruction;
  • attending a study group that is assigned by the school;
  • participating in an online discussion about academic matter;
  • engaging in an online academically-related activity, or initiating contact with the instructor to ask a question about the academic subject studied in the course or ask a course-related question.

Note: Logging into an online class is not sufficient, by itself, to demonstrate participation in an academically-related activity by the student.

Professionalism in In-Person Classes

Digital devices are prohibited in in-person classes. Unfortunately, students in the past have failed to use computers, tablets, smartphones, etc. in a professional, responsible, or productive manner, and, as such, you are not allowed to use these devices in class after the first class session.

I recommend buying a spiral notebook, some nice pencils, and a portable pencil sharpener to do this.

Further, if I find you engaging in any other disruptive behavior, such as passing notes, instant messaging, chatting, photographing, or texting, I will remove you from the classroom and have you withdraw from the class.

Professionalism in Remote Classes

Students are expected to use proper language, wear appropriate attire, and be mindful of backgrounds that may or may not be distracting, offensive, or harassing to others when using virtual conference tools, such as Zoom.

Late Work

Please submit your work on time.

In some cases, late assignments due at the end of the term will not be accepted. In-class exams must be taken at the date and time listed below unless other we make other arrangements.

No assignments will be accepted after the assignment closes on Microsoft Teams.

“Incomplete” Grades

There are no incomplete grades for this class except in the case of a documented emergency in the final weeks of the semester. If you experience such an emergency, please contact me immediately, and we will work out a schedule for you to complete the outstanding work before the beginning of the following semester.

But aside from these circumstances, no late work will be accepted and no “incomplete” grades will be granted. If you have difficulty keeping up with coursework, consider giving yourself extra time to complete assignments, reducing your overall course load, and/or taking this class at a later semester.

No Extra Credit Assignments

There are no opportunities for extra credit. As a matter of fairness, your grade will be based on the work assigned to all students.

Email

To maintain professionalism, always use your QC email account (stu.dent00@qmail.cuny.edu) to email me, and also direct all emails to my jmonroy@qc.cuny.edu account. This is the only way I can communicate with you, other than face-to-face meetings or via video conferencing.

CUNY Policy on Academic Integrity

The CUNY Policy on Academic Integrity, as adopted by the Board, is available to all students. Academic dishonesty is prohibited in the City University of New York and is punishable by penalties, including failing grades, suspension, and expulsion.

This includes the use of homework helper sites, such as like chegg.com, or generative AI tools. These may not be used for class assignments. Students who use these unauthorized tools may be able to obtain an unfair advantage over other classmates. Gaining an unfair advantage is a violation of CUNY policy on academic integrity.

Use of Student Work

All programs in New York State undergo periodic reviews by accreditation agencies. For these purposes, samples of student work are occasionally made available to those professionals conducting the review. Anonymity is assured under these circumstances. If you do not wish to have your work made available for these purposes, please let the professor know before the start of the second class. Your cooperation is greatly appreciated.

Course Evaluations

During the final four weeks of the semester, you will be asked to complete an evaluation for this course by filling out an online questionnaire. Please remember to participate in these course evaluations. Your comments are highly valued, and these evaluations are an important service to fellow students and to the institution, since your responses will be pooled with those of other students and made available online, in the Queens College Course Information System. Please also note that all responses are completely anonymous; no identifying information is retained once the evaluation has been submitted.

Online Netiquette

Please maintain a professional demeanor when posting online. You can be respectful even when you have a difference of opinion. Treat others as you’d want to be treated yourself. Don’t type in all caps, as that is the online equivalent of shouting. If you need to emphasize a word or phrase, use italics.

Campus Resources

Counseling Services

The mission of Counseling Services is to enhance students’ academic, intellectual, personal, and social growth. Special attention is given to students’ health and well-being, with the aim of alleviating the effects of painful experiences, enhancing self-understanding and understanding of others, and fostering students’ pursuit of their goals. Counseling Services also presents workshops, training, and educational consultation to the college community.

For more information, contact Counseling Services website: https://www.qc.cuny.edu/cs/.

Reasonable Accommodations for Students with Disabilities

Students with disabilities needing academic accommodation should register with the Special Services Office by emailing QC.SPSV@qc.cuny.edu​. For more information about services available to Queens College students, visit the Office of Special Services website: https://www.qc.cuny.edu/sp/.

Technical Support

The Queens College Helpdesk, (718) 997–4444, helpdesk@qc.cuny.edu is located in the I-Building, Room 151 and provides technical support for students who need help with Queens College email, CUNY portal, Blackboard, and CUNYFirst.

Help with Writing

One of the most important skills you will learn throughout your education is writing. If you cannot write, you will not succeed at communicating your ideas and will endanger your professional development.

The Writing Center at Queens College offers free assistance to students with writing. Please visit the center at least once for each writing assignment you have for your classes this semester. You can schedule a one-hour session or drop in to consult an on-duty tutor.

Assignments

Quizzes

After auditioning each recorded lecture and reading the relevant chapter from the textbook, you will take a quiz. Each quiz consists of a mix of true-false and multiple-choice questions. The quiz will be available online as a Google Form.

Note the quiz deadlines. No late quizzes will be accepted.

All twelve quizzes are required and constitute 40% of your final grade.

Exams

There will be three exams. Each exam will consist of identification and essay questions that you will submit on Google Classroom by the due date listed below.

  1. Exam 1, available noon ET, July 8, due July 11
  2. Exam 2, available noon ET, July 16, due July 22
  3. Exam 3, available noon ET, July 22, due July 25

All three exams are required and constitute 60% of your final grade.

Schedule

As this course is asynchronous, you may complete each module as your schedule permits. However, the due dates for each assignment—including quizzes and exams—are firm and must be completed on-time in order to receive credit. Please plan accordingly.

Getting Started

Assignments
  1. Buy the required textbooks
  2. Activate your Google Apps at QC account.
    • Students New to Queens College, Recently Transferred to QC, or Enrolled in another CUNY Campus: You must activate your email and Active Directory accounts before you can activate your G Suite for Education account. The process takes about three (3) business days so please start this process as soon as possible.
  3. Join the class on Google Classroom: ilptm6x
  4. Complete the Welcome Survey on Google Classroom, available July 1, due July 6.

Module 1 • Contemporary Media Today

An introduction to some concepts in communication, including mass media, convergence, and digitalization.

Assignments
  • Read Media Today, Chapter 1, “Understanding Mass Media, Convergence, and the Importance of Media Literacy.”
  • Read Media Today, Part II Preface, “The Media Industries: The Forces Behind Convergence in Media Industries.”
  • Audition the lecture: Lecture 1, available July 2.
  • Complete Quiz 1, available July 2, due July 8.
Review

Module 2 • Internet

An overview of the Internet, including development of computers and networks and the emergence of the commercial Internet and the world wide web. We also examine how the Internet enables many different applications, such as search engines, social media sites, and advertising. Finally, we survey some issues that have arisen on the Internet, including intellectual property and security.

Assignments
  • Read Media Today, Chapter 6, “The Internet Industry.”
  • Audition the lecture: Lecture 2, available July 2.
  • Complete Quiz 2, available July 2, due July 8.
Review

Module 3 • Books

An overview of the kinds of books as well as the parts that make up the production-distribution-exhibition chain of the book industry.

Assignments
  • Read Media Today, Chapter 7, “The Book Industry.”
  • Audition the lecture: Lecture 3, available July 2.
  • Complete Quiz 3, available July 2, due July 8.
Review

Module 4 • Newspapers and Magazines

A look at the types of newspapers and magazines, how they are produced and how they are sold.

Assignments
  • Read Media Today, Chapter 8, “The Newspaper Industry.”
  • Read Media Today, Chapter 9, “The Magazine Industry.”
  • Audition the lecture: Lecture 4, available July 2.
  • Complete Quiz 4, available July 2, due July 8.
Review

Module 5 • Recorded Music

Assignments
  • Read Media Today, Chapter 10, “The Recording Industry.”
  • Audition the lecture: Lecture 5, available July 9.
  • Complete Quiz 5, available July 9, due July 15.
Review

Module 6 • Radio

Assignments
  • Read Media Today, Chapter 11, “The Radio Industry.”
  • Audition the lecture: Lecture 6, available July 9.
  • Complete Quiz 6, available July 9, due July 15.
Review

Module 7 • Film and Home Video

Assignments
  • Read Media Today, Chapter 12, “The Movie Industry.”
  • Audition the lecture: Lecture 7, available July 10.
  • Complete Quiz 7, available July 10, due July 15.
Review

Module 8 • Broadcast and Multichannel TV

Assignments
  • Read Media Today, Chapter 13, “The Television Industry.”
  • Audition the lecture: Lecture 8, available July 10.
  • Complete Quiz 8, available July 10, due July 15.
Review

Module 9 • Video Games

Assignments
Review

Module 10 • Media Economics

Assignments
  • Read Media Today, Chapter 3, “The Business of Media.”
  • Audition the lecture: Lecture 10, available July 16.
  • Complete Quiz 10, available July 16, due July 22.
Review

Module 11 • Media and the Persuasion Industries

Assignments
  • Read Media Today, Chapter 4, “Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications.”
  • Audition the lecture: Lecture 11, available July 17.
  • Complete Quiz 11, available July 17, due July 22.
Review

Module 12 • Media Policy and Regulation

Assignments
  • Read Media Today, Chapter 5, “Controls on Media Content.”
  • Audition the lecture: Lecture 12, available July 17.
  • Complete Quiz 12, available July 17, due July 22.
Review