Most materials aren’t necessarily books in the traditional sense
Textbooks
K–12
Books and materials created for students in kindergarten through 12th grade.
Higher Education
Books and materials that focus on teaching students in college and post-college learning.
Professional Books
Books that help people who are working keep up-to-date in their areas as well as rise to the next level of knowledge.
Not for the General Public
Machinists
Lawyers
Clinicians
Specialized Knowledge
Occupational Education
References
Consumer Books
classified by the sellers that publishers distribute these books
terms can sometimes designate the content of the book
Trade Books
general-interest titles, including both fiction and nonfiction books, that are typically sold to consumers through retail bookstores (both traditional and web-based) and to libraries
Adult
Juvenile
Hard-Bound Books
Trade Paperback
Mass Market Paperbacks
Sold in Mass-Market Outlets
Newsstands
Drugstores
Discount Stores
Supermarkets
Religious Books
Trade books that contain specifically religious content
Sold in…
Trade Bookstores
Special Religious Bookstores
Scholarly Books
Published by
Scholarly societies
Commercial publishers
University presses
Sold
to Consumers by Mail
to Libraries
Book Clubs
Members can select from the club’s catalog and purchase them through the mail or via the club’s website, often at a discounted price
Mail-Order Books
Books that are advertised on TV or in promotional mailings that can be ordered directly from the publisher and are shipped to the customer’s home.
Subscription Reference Books
“Great Books” series
Dictionaries
Atlases
Encyclopedia sets
Marketed to consumers on a door-to-door or direct-mail basis
Imprint
A name that the publisher places on the bottom of a book’s spine as well as the main title page.
Fodor’s for travel
One World for “African-American, Asian, Latin, and Native American interest”
Shocken for Jewish-themed books
Big Five Publishers
Penguin Random House
Simon and Schuster
Hachette Book Group
HarperCollins
Macmillan
Production in Trade Publishing
Literary Agent
Works on behalf of client
Markets the client’s manuscript to editors, publishers, and other buyers
Acquisitions Editor
Recruits and signs new authors and titles for the publisher’s list of books
Receives manuscripts or proposals for manuscripts
Draws contract that arranges payment
Flat fee
Royalties
Advances
Development Editor
Reads and Edits the Manuscript
Production Editor
Arranges all of the technical aspects of the book
Prepares the book for the press
Bestsellers
Successful: at least 50,000 copies
Hardcover bestseller: 75,000 copies
Paperback bestseller: 100,000 copies
Blockbuster: over 100,000 hardcover copies
Production at University Press
A university press book is successful if professors market the book to…
Students for textbook adoption
University libraries for collection and stacks
Publishers seek young professors on their way up the academic ladder
Academic editors will read unsolicited manuscripts