Typical Characters: players, coaches, referees, TV announcers
Patterns of Action: competition, rules, winner and losers
Science Fiction
Setting: future
Typical Characters: heroes and villains
Patterns of Action: technology goes awry, dystopia, warning about our present
News
Hard News
Investigative Reports
Editorials
Soft News
Hard News
a news story marked by…
Timeliness
Unusualness, or Novelty
Conflict between two parties
Closeness/Proximity
Objectivity
Written in an inverted pyramid form
Narrated in third-person voice
Report at least two sides of a conflict
Quotes from those involved or from experts on the topic to back up statements
On-the-Record
Off-the-Record
Twitter embeds
Investigative reports
In-depth explorations of some aspects of reality
Shares same standards of objectivity, accuracy, and fairness or balance with hard news
Journalists devote a longer amount of time to report
Often seek to uncover corruption or other problems in government or business
Editorial
Subgenre of news that expresses on an individuals or organization’s point of view.
Columnists
Blogs
Soft News
the kind of news story that news workers feel may not have the critical importance of hard news but nevertheless would appeal to a substantial number of people in the audience.
“News You Can Use”
Cooking
Gossip
Sports
Leisure
Information
The raw material that journalists use when they create news stories
Information without context
Information gathering and distributing
Information research and retrieval
Education
Content that is purposely crafted to teach people specific ideas about the world in specific ways.
Textbooks
Workbooks
Course Packs
Wall Maps
Flash cards
Software
Online Services
Advertising
Informational Advertisements
Hard-Sell Advertisements
Soft-Sell Advertisements
Producing, Distributing, Exhibiting Media Content
Production
Distribution
Exhibition
Vertical Integration
Mass media production firm
a company that creates materials for distribution through one or more mass media vehicles