Writing in the 1980s, Herbert Schiller observed the increasing control of culture by a decreasing number of corporations that prioritize profit over the artistic or cultural value of a work. This argument updates and reinforces the “mass culture” argument Adorno and Horkheimer made nearly fifty years earlier.
Discuss how the author of the one of the following essays extends Schiller’s argument about media and culture industries at the turn of the twenty-first century.
Write a comparative essay, comparing one of the following essays to Schiller’s essay “The Corporation and the Production of Culture.”
How does it agree or disagree with Schiller’s argument? Who is in control of culture? Is it the corporations that run the culture industry for profit? Is it the users—the audience—that have control over culture? Is culture a top-down flow, as Schiller would argue? Or is culture a bottom-up process, where the users have a sense of agency and control? Is it more complex than any one of these models?
A comparative essay examines more than one thing—in this case essays written by other scholars—along a set of consistent criteria. Refer to my example of Apples and Oranges: A Comparison
There are two parts to this assignment, both must be submitted on Microsoft Teams.
Write a draft and outline of your proposed essay that includes the following:
Submit this draft and outline on Microsoft Teams by the deadline noted on the course website and on Microsoft Teams. Use the attached Word document: no other format or attachment is acceptable.
Please review my video on some tips that you should consider as you work from revising your draft to a final version that you will submit.
As soon as you submit your draft and outline, schedule an appointment with me to discuss how to realize your final essay.
I will not accept your final essay unless we meet to discuss your draft.
Your final essay should cite sources, according to my Guidelines on Quoting, Paraphrasing, and Citing Sources.