Course Description

A survey of contemporary media industries including their technical, economic, social, political and cultural implications. We will also examine the economic underpinnings of media, the role of advertising and public relations, and the policies that govern contemporary media industries.

This is a three (3) unit class: you’re expected to spend an average of nine (9) hours working on each module.

Learning Objectives

In this course, we will aim to accomplish the following:

  1. learning the terminology, practices, and economics of contemporary media industries, including print, electronic, and digital media
  2. understanding the relationship between contemporary media and society
  3. building a working understanding of contemporary media and a foundation for more advanced and in-depth courses in media studies

Remote Asynchronous Online Course

This course will be conducted remotely over the Internet.

All course material, including links to graded assignments, is available on the course website at https://juanmonroy.com/winter. Assignments are are available on Microsoft Teams. We will not be using Blackboard.

All learning activities will be asynchronous, meaning that you will complete learning activities on your own time by the deadlines noted on this course website.

This course consists of twelve modules on contemporary media. For each module, there will be:

  1. assigned readings from the required textbook
  2. a reading quiz covering the material you just read
  3. a set of pre-recorded video lectures
  4. comprehension questions on each video lecture

After four modules, there will be an exam on the material you covered.

You must complete each module, each quiz, and each exam by the deadline specified on Microsoft Teams.

We will not be using Blackboard.

Instructor

Juan Monroy

Office Hours

Office hours will be held remotely. Sign up for an appointment at https://juanmonroy.com/officehours.

After you sign up, I will email you a Zoom Meeting link for you to join the meeting.

Loaner Devices for Remote Instruction

Queens College offers loaner devices to students who need them for remote instruction. Contact Queens College ITS for how to request a device.

The G Building News

The Media Studies department has a newsletter. The newsletter aims to offer students an accessible platform to be informed about campus and departmental events, and hiring opportunities within the field. With all that happens throughout the semester, The G Building News overs the projects of students and faculty to inspire creativity and potential collaborations.

“The G Building News. Stay Informed. Stay Creative.”

Subscribe today at https://qcmediastudies.substack.com.

Counseling Services at Queens College

Counseling Services are available to any Queens College student. They assist students with personal concerns that can affect their enjoyment of and success in college. Services are free and confidential. All sessions take place on Zoom or by telephone, depending on student preference.

To make an appointment, students should call 718–997–5420 and leave a message with their phone number and CUNY ID. You can also e-mail counselingservices@qc.cuny.edu to set up an appointment.

https://www.qc.cuny.edu/studentlife/services/counseling/counseling/Pages/default.aspx

Microsoft Teams

We will use Microsoft Teams to submit your assignments. We will not be using Blackboard.

To access our course on Microsoft Teams, follow these steps:

  1. Go to https://teams.microsoft.com
  2. When you see the Microsoft Sign In page, enter your @login.cuny.edu username: firstname.lastname##@login.cuny.edu. Note: This is not the same as your qmail.cuny.edu username.
  3. When you see the CUNY Web Applications Login page, enter your CUNY Login username and password and complete the two-factor authentication.
  4. Locate our Team: Contemporary Media, January 2023.

If you’re having trouble, note the following:

  • Make sure you’re logged into your @login.cuny.edu not your @qmail.cuny.edu account. 
* You can add another account to switch to the correct @login.cuny.edu account.
  • Microsoft Teams doesn’t work on Mac or iOS Safari. You can download the Microsoft Teams apps or use another browser, such as Chrome or Firefox.
  • Make sure you’re not signing in to live.com domain. Those are for personal accounts. The correct URL is https://login.microsoft.com for your CUNY account.

Welcome Survey

Please complete the Welcome Survey on Microsoft Teams.

The survey serves to ensure that you can access Microsoft Forms and that you agree to abide by the course policies.

Please complete the Welcome Survey by Thursday, January 5, 6:00 PM. If you cannot complete this by the deadline, please email me. Otherwise, I will have to report you as not attending the class and you will be dropped from the course.

Modules

This course is broken up into twelve modules. Each module consists of:

  • assigned readings from the textbook, listed in the course schedule on the course website,
  • a set of pre-recorded video lectures, available on CUNY OneDrive,
  • a reading quiz, available on Microsoft Teams, about the assigned readings,
  • a lecture quiz, available on Microsoft Teams, about the lecture videos

Modules are released, one at a time, on Tuesday through Friday, for a total of four modules per week, and are due the following Tuesday at 11:59 PM. See the course schedule for exact dates.

Readings

Each module requires you to read a chapter or two from the following textbook:

  • Understanding Media and Culture: An Introduction to Mass Communication.

Downloadable editions are available from the Open Textbook Library.

Note: this book is woefully out of date, but we’re using it because it’s available as an Open Educational Resource, meaning it’s free. The video lectures, in tandem with the textbook readings, are vital for learning about contemporary media.

Lectures

Each module requires you to watch a recorded lecture. The recorded lecture is split into a series of videos, between three and five videos, and each video is between five and twelve minutes in length.

Each video contains captions and captions generated by Microsoft OneDrive.

In some cases, I will have updated the videos with new information and a slide will show different information than what I say in the audio track and what is documented in transcript and captions. In those cases, you should defer to what is written on the slide as it contains the most current information.

The videos move through the course material quicker than an in-person lecture. As you watch each video, pause and rewind the video as necessary to take notes on the material. This will help ensure you’re ingesting the course material.

Each video is linked on the course schedule below.

Quizzes

For each module, you will take two quizzes: one on the recorded lectures and another on the assigned readings.

Reading Quizzes

Each module includes a quiz on the readings from the textbook. Each reading quiz consists of a mix of true-false and multiple-choice questions. The quiz will be available on Microsoft Teams as a Microsoft Form.

There will be a total of twelve quizzes. I will drop your two lowest reading quiz scores. The remaining ten quizzes are collectively worth 25% of your final grade.

Lecture Quizzes

Each module includes a quiz on the recorded lectures. Each lecture quiz consists of a mix of true-false and multiple-choice questions. The quiz will be available on Microsoft Teams as a Microsoft Form.

There will be a total of twelve quizzes. I will drop your two lowest lecture quiz scores. The remaining ten quizzes are collectively worth 25% of your final grade.

Exams

You are required to complete three exams. Each exam will consist of objective questions, a mix of true and false, and subjective questions, requiring answers in the form of explanations. Your answers to the exam questions should synthesize what you learned in the recorded lectures and the textbook readings.

Exams are available as Microsoft Office Forms, linked below on the course schedule, according to the following schedule:

  1. Exam 1, available Friday, January 6, 8:00 AM, due Tuesday, January 10, 11:59 PM
  2. Exam 2, available Friday, January 13, 8:00 AM, due Tuesday, January 17, 11:59 PM
  3. Exam 3, available Friday, January 20, 8:00 AM, due Tuesday, January 24, 11:59 PM. No late exams will be accepted

All three exams are required and constitute 50% of your final grade. Your highest score will be worth 25%, your second-highest exam score will be worth 15%, and your lowest exam score will be worth 10% of your final grade.

All exams must be submitted by the deadline. No late exams will be accepted.

Grading

Please submit your work on time. Late quizzes and exams will not be accepted after the assignment closes on Microsoft Teams.

Course Schedule

As the learning material is available asynchronously, you may complete each module as your schedule permits. However, the due dates for each assignment—including quizzes, lectures, and exams—are firm and must be completed on-time in order to receive credit. Please plan accordingly.

Getting Started

  • Read the welcome message: Contemporary Media: Getting Started, Winter 2023
  • Get the required textbook: Understanding Media and Culture.
  • Join the course on Microsoft Teams (help)
  • Complete the Welcome Survey on Microsoft Teams by Wednesday, January 4, 6:00 PM. If you cannot complete this last step by then, please contact me. Otherwise I will have to report you as not attending the class and you will be dropped.

Module 1 • Media, Communication, and Culture, January 3

Assignments

Module 2 • Books, January 4

Assignments

Module 3 • Newspapers, January 5

Assignments

Module 4 • Magazines, January 6

Assignments

Exam 1, due January 10

Exam 1 covers the material for the Modules 1–4 and is available on Microsoft Teams on Friday, January 6

Module 5 • Music, January 10

Assignments

Module 6 • Radio, January 11

Assignments

Module 7 • Movies, January 12

Assignments

Module 8 • Television, January 13

Assignments

Exam 2, due January 17

Exam 2 covers the material for the Modules 5–8 and is available on Microsoft Teams on Friday, January 13

Module 9 • Internet, January 17

Assignments

Module 10 • Advertising and Public Relations, January 18

Assignments

Module 11 • Media Economics, January 19

Assignments

Module 12 • Media Regulation, January 20

Assignments

Exam 3, July 25

Exam 3 covers the material for the Modules 9–12 and is available on Microsoft Teams on Friday, January 20

No late exams will be accepted