This course will survey some fundamental theories about mass media and culture. We will methodically summarize, evaluate, and compare these writings and critical approaches. The writings we will cover criticize media as popular culture, a communications technology, a representational device, a commercial industry, a site for audience engagement, and a territory for cultural citizenship.
Monday, 9:30 AM – 12:20 PM
Kiely Hall, Room 321
Section: MEDST 201W–01 (43827)
Monday, 1:40 – 4:30 PM
King Hall, Room 105
Section: MEDST 201W–02 (43828)
G Building, Room 102-D
Mondays, 5:00 – 6:00 PM
Also available remotely on Google Hangouts by advance appointment.
Required course readings not found in the textbook are available electronically from the course website under the particular class session. You will need to use your QC G Suite account to access these materials.
After each class, I will post a review questions and relevant web links based on the material we covered in class. Use these materials to prepare for the midterm and final exams.
Would you like free in-person assistance with writing your papers?
The Writing Center at Queens College offers in-person tutoring with your writing assignments. You can schedule recurring weekly sessions or a one-time “drop-in.” You can also stop-by the Writing Center to consult with a tutor. Students can also submit work online via the Writing Center’s e-tutoring service.
The Writing Center is located in Kiely Hall, Room 229 and can be reached at 718–997–5676.
This course will use G Suite for Education using your QC AD (Active Directory) account. Below are instructions for how to activate your QC G Suite for Education account and how to join Google Classroom.
You can have more than one Google account. If you use Gmail, you already have a Google Account: it is likely a personal Google account. Google offers organizations, such as businesses and educational institutions, to establish accounts for its users. Since you’re enrolled at Queens College, you have access to a QC G Suite for Education account.
You cannot access QC G Suite for Education using your personal Gmail or another G Suite account.
You can be logged into both accounts at the same time, but you will likely have to switch between accounts to access your QC G Suite for Education account versus your personal G Suite.
Information Technology at Queens College offers detailed instructions for activating (or claiming) your QC G Suite for Education account. The process comes down to four steps.
Access your QC G Suite for Education account at https://google.com/a/qc.cuny.edu.
Note: Your Google G Suite for Education username is [Your QC AD username]@qc.cuny.edu, for example, email@example.com.
Google Classroom is a barebones, learning management system that you will use to submit your assignments and I will use to grade your work. We will not be using Blackboard. I will also post announcements to Google Classroom, instead of emailing everyone in class. However, you should use email to contact me, instead of the private commenting system in Google Classroom because it doesn’t work properly.
To add the class:
We will be using some QC G Suite applications in this class.
Please be present in each class.
In each class, we will be reviewing the readings, which can be challenging to understand without some collective guidance, and we will be working on drafting your writing assignments. Additionally, we will critiquing and commenting on each other’s works in class, requiring attendance at each class.
Please read the assigned course material prior to each week’s class. Consult the Course Schedule (below) for the required reading assignments.
All assignments must be completed on time in order to receive full credit. Late assignments will be penalized by a 10% reduction for each 24-hour period it is late. After seven calendar days, the assignment will not be accepted and you will likely fail this class.
Exams comprise forty percent of your course grade and are designed to reward regular attendance and diligent studying. Exams will be administered in class and must be taken at the specified date and time.
For in-person classes, regular attendance is required. Attend twelve or more classes and receive five bonus points added to your final grade. Students missing more than four classes will not be permitted to take the final exam.
For hybrid course, regular attendance is required. Attend seven or more classes and receive five bonus points added to your final grade. Students missing more than three classes will not be permitted to take the final exam.
This policy does not apply to online courses.
You must be present or participating in class during the verification of attendance period. Otherwise, I will report you as not attending and you will be dropped from the class.
The verification period is as follows:
Academically-related activities include, but are not limited to:
Note: Logging into an online class is not sufficient, by itself, to demonstrate participation in an academically-related activity by the student.
Please respect the classroom environment. You should pay attention to the lecture, take notes, and avoid digital distractions. Studies have consistently shown that students using laptops and mobile phones perform about 11% worse than students who are not distracted by these devices.
On a personal note, it’s very difficult to stay motivated as a teacher if I see students seemingly disinterested in their own education. Seriously, I’m this close to banning all digital devices in class.
If I find you engaging in disruptive behavior, such as watching online videos, passing notes, instant messaging, chatting, photographing, or texting, I will remove you from the classroom and have you withdraw from the class.
Please submit your work on time. Late quizzes and take-home final exams will not be accepted. In-class exams must be taken at the date and time listed below unless other we make other arrangements. All other work will be penalized as follows.
There are no incomplete grades for this class except in the case of a documented emergency in the final weeks of the semester. If you experience such an emergency, please contact me immediately, and we will work out a schedule for you to complete the outstanding work before the beginning of the following semester.
But aside from these circumstances, no late work will be accepted and no “incomplete” grades will be granted. If you have difficulty keeping up with coursework, consider giving yourself extra time to complete assignments, reducing your overall course load, and/or taking this class at a later semester.
There are no opportunities for extra credit. As a matter of fairness, your grade will be based on the work assigned to all students.
Academic dishonesty is prohibited in The City University of New York. Penalties for academic dishonesty include academic sanctions, such as failing or otherwise reduced grades, and/or disciplinary sanctions, including suspension or expulsion. Examples of Academic Dishonesty include cheating, plagiarism, obtaining an unfair advantage, and falsification of records and official documents.
Cheating is the unauthorized use or attempted use of material, information, notes, study aids, devices or communication during an academic exercise. Plagiarism is the act of presenting another person’s ideas, research or writings as your own. Obtaining Unfair Advantage is any action taken by a student that gives that student an unfair advantage in his/her academic work over another student, or an action taken by a student through which a student attempts to gain an unfair advantage in his or her academic work over another student.
Please refrain from using your digital devices during class. Also remember to silence your mobile phone, or turn it off to save your battery.
It is particularly rude to use your devices in class because it distracts not only me but also the students around you. And others can see what you’re doing.
Students must surrender mobile phones, tablets, and computers on exam days.
Do not use the commenting system in Google Classroom to communicate with me.
Always use your QC email account (firstname.lastname@example.org). This is the only way I can communicate with you, other than face-to-face meetings or via video conferencing.
Queens College has a history of commitment to the enhancement of education of students with disabilities. The Office of Special Services for Students with Disabilities was established in 1974 to provide equal opportunities for a college education to academically qualified students with physical disabilities. The office offers comprehensive support services to students with various disabilities. Queens College prohibits discrimination against students with disabilities and it ensures full access and equal opportunity to qualified students with disabilities to all academic programs and social activities on campus.
To receive these services, a student must first register with the office in Kiely 171. To do so, you must bring proper documentation pertaining to the nature of your disability from a qualified professional. To learn more about CUNY Assistive Technology Services and the office located at Queens College, call (718) 997–3775 or visit Kiely Hall 173. For more information, visit The Office of Special Services.
One of the most important skills you will learn throughout your education is writing. If you cannot write, you will not succeed at communicating your ideas and will endanger your professional development.
The Writing Center at Queens College offers free assistance to students with writing. Please visit the center at least once for each writing assignment you have for your classes this semester. You can schedule a one-hour session or drop in to consult an on-duty tutor.
In their influential essay, “The Culture Industry,” Adorno and Horkheimer criticize newly emergent mass culture of the late–nineteenth and early-twentieth century as an industrial product that deceives its audiences.
Discuss how the author of the one of the following essays may disagree with this argument by characterizing mass culture as popular culture, that is culture that is meaningful for the people that use it and engage with it.
Writing in the 1980s, Herbert Schiller observes the increasing control of culture by a decreasing number of corporations that prioritize profit over the artistic or cultural value of a work. Does this argument update and reinforce the “mass culture” argument made by Adorno and Horkheimer nearly fifty years earlier?
Discuss how the author of the one of the following essays extends Schiller’s argument about media and culture industries at the turn of the twenty-first century?
The in-class midterm exam consists of questions related to the assigned readings and the attendant discussions from the first half of the course. Use the review questions posted on this course website to help you prepare for the exam.
*This is an open-book exam*: you may use your copy of The Media Studies Reader for the exam, but no other material is permitted.
The take-home final exam, to be completed on Google Classroom, consists of questions related to the assigned readings and the attendant discussions from the second half of the course. Use the review questions posted on this course website to help you prepare for the exam.
Our class for today is cancelled. Please complete the tasks listed below (“To-Do Today”) in preparation for our next meeting.
Watch Episode 1 on John Berger’s Ways of Seeing (1972) for an illustration of the concepts discussed by Walter Benjamin.
The draft version of the What is Popular Culture? is due today on Google Classroom.
Watch Episode 3 on John Berger’s Ways of Seeing (1972) for an illustration of the concepts discussed by Berger in this chapter.
We will take the midterm exam in class today.
The final version of What is Popular Culture? is due today on Google Classroom.
The draft version of Media and Culture Industries is due today on Google Classroom.
The final version of Media and Culture Industries is due today on Google Classroom.
The final exam will be due today on Google Classroom. No late exams will be accepted.