Course Description

A survey of contemporary media industries including their technical, economic, social, political and cultural implications. We will also examine the economic underpinnings of media, the role of advertising and public relations, and the policies that govern contemporary media industries.

This is a three (3) unit class: you’re expected to spend an average of nine (9) hours working on each module.

Open Educational Resources

This class uses open educational resources or zero-textbook-cost materials. There are no required textbooks for purchase. All materials are freely available or will be provided by the instructor.

Funded in part by the CUNY OER Initiative

Learning Objectives

In this course, we will aim to accomplish the following:

  1. learning the terminology, practices, and economics of contemporary media industries, including print, electronic, and digital media
  2. understanding the relationship between contemporary media and society
  3. building a working understanding of contemporary media and a foundation for more advanced and in-depth courses in media studies

Remote Online Asynchronous Course

This course will be conducted remotely over the Internet.

All course material is available on the course website at https://juanmonroy.com/contemporarymedia. Assignments are are available on Brightspace.

All learning activities will be asynchronous, meaning that you will complete learning activities on your own time by the deadlines noted on Brightspace.

The learning activities are divided into twelve modules. For each module, there will be:

  • assigned readings from the textbook, listed in the course schedule on the course website and on Brightspace,
  • a set of pre-recorded video lectures, available inside the lecture quiz on Brightspace, with captions and a transcript
  • a reading quiz, available on Brightspace, about the assigned readings,
  • a lecture quiz, available on Brightspace, about the lecture videos

After four modules, there will be an exam on the material you have covered.

Although the course is asynchronous, you must complete each module, each quiz, and each exam by the deadline specified on this course website.

Brightspace

We will be using Brightspace for all graded assignments, including quizzes and exams.

https://brightspace.cuny.edu

Sign in using your CUNY Login, not your college-specific address (the one you use for email).

Loaner Devices for Remote Instruction

Queens College offers loaner devices to students who need them for remote instruction. Contact Queens College ITS for how to request a device.

Instructor

Juan Monroy

Office Hours

Office hours are held remotely. Sign up for an appointment at https://juanmonroy.com/officehours.

  • Remote via Microsoft Teams: you will receive a Microsoft Teams when you book the meeting

The G Building News

The Media Studies department has a newsletter. The newsletter aims to offer students an accessible platform to be informed about campus and departmental events, and hiring opportunities within the field. With all that happens throughout the semester, The G Building News overs the projects of students and faculty to inspire creativity and potential collaborations.

“The G Building News. Stay Informed. Stay Creative.”

Subscribe today.

Counseling Services at Queens College

Counseling Services are available to any Queens College student. They assist students with personal concerns that can affect their enjoyment of and success in college. Services are free and confidential. All sessions take place on Zoom or by telephone, depending on student preference.

To make an appointment, students should call 718–997–5420 and leave a message with their phone number and CUNY ID. You can also e-mail counselingservices@qc.cuny.edu to set up an appointment.

Reasonable Accommodations for Students with Disabilities

Students with disabilities needing academic accommodation should register with the Special Services Office. For more information about services available to Queens College students, visit the Office of Special Services website.

CUNY Policy on Academic Dishonesty

Academic Dishonesty is prohibited in The City University of New York and is punishable by penalties, including failing grades, suspension, and expulsion.

Welcome Survey

Please complete the Welcome Survey on Brightspace for this course.

The survey serves to ensure that you can access Brightspace and that you agree to abide by the course policies.

Please complete the Welcome Survey by the deadline posted on Brightspace. If you cannot complete this by the deadline, please email me. Otherwise, I will have to report you as not attending the class and you will be dropped from the course.

Modules

There are twelve modules and three exams for this course.

Modules—four at a time—are released on Fridays and are due the following Friday at 11:59 PM. See Brightspace for exact dates.

Readings

Each module requires you to read a chapter or two from the following textbook:

  • Mass Communication, Media, and Culture - An Introduction to Mass Communication

Downloadable editions are available from LibreTexts.

Note: this book is woefully out of date, but we’re using it because it’s available as an Open Educational Resource, meaning it’s free. The video lectures, in tandem with the textbook readings, are vital for learning about contemporary media.

Lectures

Each module requires you to watch a recorded lecture. The recorded lecture is split into a series of videos, between three and five videos, and each video is between five and twelve minutes in length.

The videos are inside the “Lecture Videos and Lecture Quiz” section of each module.

Each video contains captions and a transcript generated by Brightspace.

In some cases, I will have updated the videos with new information and a slide will show different information than what I say in the audio track and what is documented in transcript and captions. In those cases, you should defer to what is written on the slide as it contains the most current information.

The videos move through the course material quicker than an in-person lecture. As you watch each video, pause and rewind the video as necessary to take notes on the material. This will help ensure you’re ingesting the course material.

Each video is listed on the course schedule below.

Quizzes

For each module, you will take two quizzes: one on the assigned readings and another on the recorded lectures.

You have two attempts to take each quiz: your score for each quiz is based on the average of your attempts.

Reading Quizzes

Each module requires you to take a quiz on the readings from the textbook. Each reading quiz consists of a mix of true-false and multiple-choice questions. The quiz will be available on Brightspace.

Note the quiz deadlines on Brightspace. Quizzes will will not be accepted after they close on Brightspace.

There will be a total of twelve quizzes. I will drop your two lowest reading quiz scores. The remaining ten quizzes are collectively worth 33% of your final grade.

Lecture Quizzes

Each module requires you to take a quiz on the lectures from the textbook. Each lecture quiz consists of a mix of true-false and multiple-choice questions. The quiz will be available on Brightspace.

Note the quiz deadlines on Brightspace. Quizzes will will not be accepted after they close on Brightspace.

There will be a total of twelve quizzes. I will drop your two lowest lecture quiz scores. The remaining ten quizzes are collectively worth 33% of your final grade.

Exams

You are required to complete three exams. Each exam will consist of objective questions, a mix of true-and-false and multiple-choice, and subjective questions, requiring answers in the form of explanations. Your answers to the exam questions should synthesize what you learned in the recorded lectures and the textbook readings.

Exams are available on Brightspace:

  1. Exam 1: modules 1–4
  2. Exam 2: modules 5–8
  3. Exam 3: modules 9–12

All three exams are required and constitute 34% of your final grade:

  • your highest score: 16% of your final grade
  • your second-highest exam score: 10% of your final grade
  • your lowest exam score: 8% of your final grade

All exams must be submitted by the deadline. Exams will not be accepted after each closes on Brightspace.

Course Schedule

As the learning material is available asynchronously, you may complete each module as your schedule permits. However, the due dates for each assignment—including quizzes, lectures, and exams—are firm and must be completed on-time in order to receive credit. Please plan accordingly.

Getting Started

  • Make sure you have access our course on Brightspace. Sign in with your @login.cuny.edu Microsoft 365 account, not your @qmail.cuny.edu account
  • Read the policies governing this course
  • Get the required textbook: Mass Communication, Media, and Culture.
  • Complete the Welcome Survey by the deadline posted on Brightspace. If you cannot complete this last step the deadline, please contact me. Otherwise I will have to report you as not attending the class and you will be dropped.
  • Begin work for Module 1

Module 1 • Media, Communication, and Culture

Assignments
  • Read Chapter 1: Media and Culture
  • Watch the recorded lectures:
    1. Communication and Media (10 min.)
    2. Digital Media (9 min.)
    3. Convergence (7 min.)
    4. Contemporary Media and Digitalization (9 min.)
    5. Media Literacy (9 min.)
  • Complete Reading Quiz 1: Media, Communication, and Culture
  • Complete Lecture Quiz 1: Media, Communication, and Culture

Module 2 • Books

Assignments
  • Read Chapter 3: Books
  • Read Elizabeth Harris, “How a Book is Made,” New York Times, February 20, 2022
  • Watch the recorded lectures:
    1. Book Terminology (11 min.)
    2. Book Publishing (7 min.)
    3. Book Selling (6 min.)
    4. Books in the Digital Age (6 min.)
    5. Three Cs of Contemporary Books (4 min.)
  • Complete Reading Quiz 2: Books
  • Complete Lecture Quiz 2: Books

Module 3 • Newspapers

Assignments
  • Read Chapter 4: Newspapers
  • Watch the recorded lectures:
    1. Newspaper Terminology (10 min.)
    2. Types of Newspapers (5 min.)
    3. Newspaper Content (5 min.)
    4. Newspaper Circulation (5 min.)
  • Complete Reading Quiz 3: Newspapers
  • Complete Lecture Quiz 3: Newspapers

Module 4 • Magazines

Assignments
  • Read Chapter 5: Magazines
  • Watch the recorded lectures:
    1. Magazine Terminology (4 min.)
    2. Types of Magazines (4 min.)
    3. Magazine Content (4 min.)
    4. Magazine Circulation (5 min.)
  • Complete Reading Quiz 4: Magazines
  • Complete Lecture Quiz 4: Magazines

Exam 1

Exam 1 covers the material for the Modules 1–4 and is available on Brightspace

Module 5 • Music

Assignments
  • Read Chapter 6: Music
  • Watch the recorded lectures:
    1. Tin Pan Alley to Rock ’n’ Roll (10 min.)
    2. Music Recordings (4 min.)
    3. Music in the Digital Era (7 min.)
    4. Recording Industry (14 min.)
  • Complete Reading Quiz 5: Music
  • Complete Lecture Quiz 5: Music

Module 6 • Radio

Assignments
  • Read Chapter 7: Radio
  • Watch the recorded lectures:
    1. Radio Terminology (14 min.)
    2. Radio Stations (10 min.)
    3. Radio Programming (6 min.) Reference the Guide to Radio Station Formats discussed in this video.
    4. Advertising and Audiences (6 min.)
    5. Radio in the Digital Age (7 min.)
  • Complete Reading Quiz 6: Music
  • Complete Lecture Quiz 6: Music

Module 7 • Movies

Assignments
  • Read Chapter 8: Movies
  • Watch the recorded lectures:
    1. Theatrical Film Industry (8 min.)
    2. Movie Production (4 min.)
    3. Movie Distribution (5 min.)
    4. Movie Exhibition (10 min.)
  • Complete Reading Quiz 7: Movies
  • Complete Lecture Quiz 7: Movies

Module 8 • Television

Assignments
  • Read Chapter 9: Television
  • Watch the recorded lectures:
    1. Television Terminology (9 min.)
    2. Television Production (9 min.)
    3. Television Distribution (8 min.)
    4. Television Exhibition (8 min.)
    5. Television Audiences (5 min.)
  • Complete Reading Quiz 8: Television
  • Complete Lecture Quiz 8: Television

Exam 2

Exam 2 covers the material for the Modules 5–8 and is available on Brightspace

Module 9 • Internet

Assignments
  • Read Chapter 11: The Internet and Social Media
  • Read the series of articles by Kashmir Hill, where she tries to live “Life without the Tech Giants”
  • Watch the recorded lectures:
    1. Networking (13 min.)
    2. World Wide Web (5 min.)
    3. Contemporary Applications (13 min.)
    4. Internet Society and Culture (9 min.)
  • Complete Reading Quiz 9: Internet
  • Complete Lecture Quiz 9: Internet

Module 10 • Advertising and Public Relations

Assignments
  • Read Chapter 12: Advertising and Public Relations
  • Watch the recorded lectures:
    1. Persuasion Industries (10 min.)
    2. Advertising Messages (9 min.)
    3. Public Relations Messages (8 min.)
    4. Integrated Marketing Communication (3 min.)
  • Complete Reading Quiz 10: Advertising and PR
  • Complete Lecture Quiz 10: Advertising and PR

Module 11 • Media Economics

Assignments
  • Read Chapter 13: Economics of Mass Media
  • Watch the recorded lectures:
    1. Economies of Scale (7 min.)
    2. Genres of Media Content (12 min.)
    3. Financing Media Content (6 min.)
  • Complete Reading Quiz 11: Media Economics
  • Complete Lecture Quiz 11: Media Economics

Module 12 • Media Regulation

Assignments
  • Read Chapter 15: Media and Government
  • Watch the recorded lectures:
    1. Free Speech (15 min.)
    2. Role of US Government (10 min.)
    3. Media Regulations (6 min.)
    4. Self-Regulation (8 min.)
  • Complete Reading Quiz 12: Media Regulation
  • Complete Lecture Quiz 12: Media Regulation

Exam 3

Exam 3 covers the material for the Modules 9–12 and is available on Brightspace