- Home
- Courses
- American Film Industry
- Hollywood vs. Television
- Major Cultural Shifts
- Suburbanization
- Nuclear Families
- G.I. Bill
- Consumer Goods
- World of Tomorrow
- TV demonstrated at RCA Pavilion, 1939
- Uses radio waves to carry picture and sound
- Replacement for AM radio
- Story of Television (1941)
- Theater Television
- What to do with television?
- sporting events
- political speeches
- Domestic Medium
- Television would enter domestic sphere
- complement emerging suburbanization
- would erode movie audience throughout the 1950s
- Declining Theatrical attendance
- Hollywood’s response
- “An Experience not just Entertainment”
- Risque Subjects
- Color
- Widescreen
- Stereophonic sound
- Color
- Technicolor
- Dye-Transfer
- 3 Strip System
- 1924–1954
- Eastman Color
- Integral “Tri-Pack” Process
- 1 Strip System (lowest cost)
- adopted in 1952
- Academy Ratio
- Silent Films: 1.33:1
- Sound Films: 1.375:1
- Widescreen
- today’s common aspect ratio
- 1.85:1
- Anamorphic
- Cinerama
- Mike Todd, 1952
- Three-Camera
- Three-Projectors
- Curved Screen
- This Cinerama
- Aspect Ratio 2.65:1
- Cinemascope
- 20th Century-Fox, 1953
- Anamorphic Lens
- The Robe
- Aspect ratio 2.66:1
- VistaVistion
- Paramount, 1954
- horizontal film
- White Christmas
- Aspect ratio: 1.66:1
- Todd-AO
- Mike Todd and American Optical, 1953
- 65–70mm film and variable focal length
- Oklahoma (1955)
- Aspect Ratio
2.20: 1
- Hollywood and Television
- Hollywood at first fights television
- Television needs content to fill schedule
- British films on US television
- “B” studios license movies for television broadcast
- Monogram (1948)
- Republic (1950)
- Minors and Struggling Majors
- RKO
- struggling movie studio
- licenses catalog
- General Tire’s Million Dollar Movie
- begins broadcast in in 1953
- Disney
- forms Buena Vista distribution
- licenses movies for television broadcast
- begins broadcast in 1953
- Remaining Major Studios
- M-G-M Parade (ABC)
- The 20th Century-Fox Hour (CBS)
- Warner Brothers Presents (ABC)
- Disney Cleverly Exploits Television
- Disneyland USA (ABC) series in 1954
- promotes Disneyland park in California, opened 1955
- Hollywood in the Age of Television
- Hollywood initially fought television
- Hollywood found new revenue from television
- first, broadcasting old catalog
- second, producing television programming
- Hollywood would by decade’s end never recover from lost audience
- film industry would suffer extreme losses of revenue
- would remain a secondary entertainment medium to television