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  5. Herbert Schiller, “The Corporation and the Production of Culture”

Herbert Schiller, “The Corporation and the Production of Culture”

Summary

Most culture is produced, distributed and controlled by a decreasing number of corporations despite the increasing variety of cultural forms and genres.

Questions

  1. In addition to technology, what other factors have led to the corporatization of culture?
  2. What has changed in terms of the concentration of ownership?
  3. What is the ideological effect of the “heavy public consumption of cultural products and services?”
  4. What are some factors in the market economy that have promoted the “upsurge in the culture industries?”
  5. Why do big cultural firms allow “small-scale and relatively independent activity to continue to exist in cultural work?”
  6. How does mass culture “deceive” its audience and hide the “means of production” of mass culture?