Lev Manovich, “The Practice of Everyday (Media) Life/ From Mass Consumption to Mass Cultural Production”
Summary
The proliferation of user-generated content on the Internet has challenged Michel deCertau’s concepts of strategies and tactics, whereby users still tactically outmaneuver the strategic data-mining of social media sites.
Questions
- According to Manovich, what is the difference between “media” and “social media”? What has made that possible?
- Why does Manovich question whether the “mass production of cultural objects by users in twenty-first century…represent a further stage of development of the ‘culture industry’ as analyzed by Adorno and Horkheimer”?
- What is the difference between strategies and tactics as defined by Michel deCerteau?
- How were “people’s cultural tactics…turned into strategies [that are] now sold to them,” according to Manvoich?
- According to Manovich, how have social media companies reversed the dynamics between strategies and tactics, in the original formulation by de Certeau?
- How have the act of remixing and offering “tokens” led to a conversation among producers and consumers in the digital age?
- How has the emergence of web 2.0 provide an innovative space for art that “rival those produced by most well-known commercial companies and most well-known artists,” according to Manovich?
