- Media Criticism
- Review Questions
- Hector Amaya, “Citizenship, Diversity, Law and Ugly Betty”
A program like Ugly Betty reflects a tension within the media industries over representation and diversity, namely the tension between diversity as a social justice issue and diversity as a marketing strategy for the elusive Latino market.
- What was the purpose of Latinos (and other minorities) advocating for equal employment opportunity/affirmative action programs in the 1960s?
- Why did US television networks look to the telenovela for reaching a new audience?
- What are some primary motivating forces for corporations to embrace diversity programs?
- How has the meaning of diversity changed from the 1960s advocacy to the post–1980s liberalist, consumerist idea?
- Why are Latinos an important audience for US television networks to attract?
- How did Ugly Betty allow for ABC to both do something racially ethical and profitable?