Discuss these questions with the members of your breakout room. Select one member of your breakout room to present your answer to the large room after we close the breakout rooms.

Question 1

What content is included in the “Back of the Book” of a magazine?

Question 2

Of the five types of magazines, which two are targeted towards a small group of business professionals?

Question 3

Describe how comic book content converges in various platforms.

Question 4

What is “native advertising”?

Question 5

What is a “branded event”?

Question 6

Of the top 15 magazines in the United States, which entity owns most of them?

Question 7

What is “CPM”?

Question 8

What is a “custom magazine”?

Top 15 Magazines

Title Paid Circulation (2022) Publisher
AARP The Magazine 22,675,425 AARP
AARP Bulletin 22,560,499 AARP
Costco Connection 15,391,991 Costco Wholesale
Better Homes And Gardens 4,206,320 Meredith
Southern Living 2,815,749 Meredith
People 2,574,067 Meredith
Good Housekeeping 2,556,797 Hearst
Reader’s Digest 2,545,151 Trusted Brand
Real Simple 1,993,832 Meredith
US Weekly 1,977,192 A360 Media
Texas Power Coop 1,844,488 Texas Electric Cooperatives
National Geographic 1,784,999 National Geographic Partners
Food Network Magazine 1,722,679 Hearst
Golf Digest 1,654,483 Warner Brothers Discovery
Woman’s Day 1,611,855 Hearst