Discuss these questions with the members of your breakout room. Select one member of your breakout room to present your answer to the large room after we close the breakout rooms.
What content is included in the “Back of the Book” of a magazine?
Of the five types of magazines, which two are targeted towards a small group of business professionals?
Describe how comic book content converges in various platforms.
What is “native advertising”?
What is a “branded event”?
Of the top 15 magazines in the United States, which entity owns most of them?
What is “CPM”?
What is a “custom magazine”?
| Title | Paid Circulation (2022) | Publisher |
|---|---|---|
| AARP The Magazine | 22,675,425 | AARP |
| AARP Bulletin | 22,560,499 | AARP |
| Costco Connection | 15,391,991 | Costco Wholesale |
| Better Homes And Gardens | 4,206,320 | Meredith |
| Southern Living | 2,815,749 | Meredith |
| People | 2,574,067 | Meredith |
| Good Housekeeping | 2,556,797 | Hearst |
| Reader’s Digest | 2,545,151 | Trusted Brand |
| Real Simple | 1,993,832 | Meredith |
| US Weekly | 1,977,192 | A360 Media |
| Texas Power Coop | 1,844,488 | Texas Electric Cooperatives |
| National Geographic | 1,784,999 | National Geographic Partners |
| Food Network Magazine | 1,722,679 | Hearst |
| Golf Digest | 1,654,483 | Warner Brothers Discovery |
| Woman’s Day | 1,611,855 | Hearst |