Discuss these questions with the members of your breakout room. Select one member of your breakout room to present your answer to the large room after we close the breakout rooms.
How does advertising differ from public relations?
What is the difference between a general ad agency and a specialty ad agency?
What are two persuasive strategies used in advertising messages?
What are two media where advertising messages are placed?
Explain two of Gruning and Hunt’s models of public relations.
What is a press release? Why does it look like a news story?
What is one form of integrated marketing communications (IMC)? Give two examples of this form.
Explain the difference between paid media, owned media, and earned media.