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- Media Technologies
- Media Technologies: Class 3, Print, the Enlightenment, and Industrialization
- Paper
- Papyrus
- Bamboo
- Parchment
- Cloth
- Printing
- Block Printing
- Moveable Type
- Books
- Illumniated Manuscripts
- Vernacular languages
- Mechanical printing
- Erasmus of Rotterdam
- Gutenberg Bible
- Challenge of Authority
- Martin Luther 95 Theses
- Church and indulgences
- Protestant Reformation
- Enlightenment
- Discovery of the New World
- Encyclopedie (Diderot and Le Rond d’Alembert)
- Rational thought
- philosophy and science
- sovereignty
- Print in America
- Whole Booke of Psalmes (1640)
- McGuffey’s Third Electric Reader
- mass market
- public education: literacy
- urban middle class: time and money
- improved postal delivery
- costs and prices decreased: wide spread
- economies of scale
- machines
- mass production
- lower cost
- lower price
- spread costs over many copies
- basis for all media
- paper
- industrialization
- six-cylinder printing press
- linotype
- paperbacks
- pulp fiction
- Erastus and Irwin Beadle
- mass market books
- Striphas: Emerging Challenges to Book Culture
- Ebooks
- Big-box chain retailers
- Amazon.com
- Oprah’s Book Club
- Harry Potter Copyright Cops