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Media Technologies
Media Technologies: Class 6, Magazines
Media Technologies: Class 6, Magazines
1 Striphas’s Challenges to Book Culture Today
1.1 Ebooks
challenge: ebooks will replace print books in the digital age
ebooks are not being rapidly adopted
ebooks are less flexible than print books
1.2 Big-box chain retailers
challenge: chain bookstores are destroying independent book culture
books have long been a commodity
books are not being threatened
1.3 Amazon.com
challenge: amazon.com is threatening brick-and-mortar book culture
book industry has been in need of standardization
the poetics of ISBN and EAN cataloging
Amazon uses strategies from other industries
Amazon represents the next wave of retailing, not of
1.4 Oprah’s Book Club
challenge: Oprah has a disproportionate influence over book buying
Oprah Book Club is a complex and multifaceted site of book culture
books can vary in topic, in length, and in complexity
1.5 Harry Potter Copyright Cops
challenge: Harry Potter derivative books are everywhere
Harry Potter uses the copyright laws to manage its handle over its own intellectual property
the pitfalls of mass-market success elude Harry Potter due to its tight control
2 Optical Telegraphy
2.1 Not just artifacts
2.2 optical telegraph was central to biggest international news story of the week
3 European magazines
3.1 storehouse of reprinted content from other sources
3.2 Originated in Europe in 1700s
3.3 Elegant and amusing writings
Literature
Politics
Music
Theater
Personalities
4 American magazines
4.1 William Bradford’s American Magazine
4.2 Ben Franklin’s General Magazine and Historical Chronicle
4.3 Short-lived due to American Revolution
Too few readers
High costs of publishing
Expensive distribution
5 Partisan magazines
5.1 Thomas Paine’s Pennsylvania Magazine
6 Miscellanies
6.1 Variety of content
6.2 Appeal to small, far-flung audiences
7 Copyright
7.1 Passed in 1790
7.2 gave authors a copyright
14 years
Royalty fees
7.3 Helped encourage new content
8 Popular 19th Century Magazines
8.1 Enhanced Magazine Covers
artistic drawings
color images
article teaser
8.2 Advertising
more revenue
lower costs
more pages
8.3 Cost
35 cents
9 20th Century Urbanization
9.1 industrialization
factories
foundries
assembly lines
9.2 growing urban society
immigration
assimilation
9.3 reading grew as a mass medium
10 Muckraking
10.1 Progressive Era
10.2 Titles
McClures
Colliers
10.3 Important Works
Ida Tarbell
Great American Fraud
Senators
Daughters of the Poor
The Jungle
10.4 Reforms
Anti Trust against Standard Oil
Pure Food and Drug Act
Amendment requiring direct election of senators
Mann Act against White Slavery
Meat Inspection Act
11 General Interest Magazines
11.1 Saturday Evening Post
11.2 Ladies Home Journal
11.3 newsmagazines
11.4 Time (1923)
11.5 Life (1936)
11.6 Reader’s Digest (1922)
12 Segmented Audiences
12.1 Post World War II
12.2 Growth of Titles
250 (1950)
20,000+ (today)
12.3 Women’s Magazines
segmented futher
12.4 Independent Production
desktop publishing
inexpensive photocopying
web magazines
13 Specialization of Magazines
13.1 Consumer Magazines
13.2 Membership Magazines
13.3 Trade Magazines
13.4 niche audiences