1. Sign
    • Ferdinand de Saussure
    • every sign has a signifier and a signified
    • can work through any of the senses
  2. Signifier
    • form of the sign
    • “shape” of the word
    • arbitrary
    • learned
    • ephemeral
  3. Signified
    • meaning of the sign
    • concept or object that appears in our mind
    • referent exists in nature
      • does it exist if it is unnamed?
      • what is our relationship to something that we cannot communicate?
  4. Lingusitic Cultures
    • oral
    • chirographic
    • typographic
  5. Orality
    • Walter Ong
    • there are no facts but only events
    • sounds are ephemeral, evanescent
  6. thought processes
    • you can only know what you can recall
    • aides-mémories cannot be too complex
    • complex (non-formulaic, non-patterned) thoughts could never be retrieved
    • think memorable thoughts
  7. mnemonics: think memorable thoughts
    • rhythmic
    • balanced patterns
    • reptitions
    • antitheses
    • alliterations
    • standard thematic settings
  8. oral cultural forms
    • proverbs
    • condensed wisdoms
    • epic poetry
    • cultural heroes
  9. interiority of orality
    • subjective: interior to me is not to you
    • immediate: we cannot perceive where we are not
    • the cosmos is ongoing event with man at its center
  10. exteriority of literacy
    • objective: perspective can be shared
    • permanent: we can record our thoughts
    • man is a mere part of the cosmos
  11. literate cultural forms
    • records
    • tagging
    • knowledge
    • reason
  12. Logograms
    • Chinese and Japanese
    • Japanese added sounds
    • semantic symbols
      • glyphs represent words
      • many more symbols
  13. Alphabets
    • fifty-two alphabetic symbols
    • phonographic
    • Latin: Europeans and Americans
  14. Ideograms
    • Modern Hieroglyphs
    • phone
    • food
    • bottles
    • washing care instructions
  15. Power of the Church
    • feudal society
    • clergy would administer affairs of the crown
    • oral confessions would keep anything from becoming hidden from the Church
  16. Islamic influence since the seventh century
    • Nestorians
      • Constaninople
      • heretics
      • rationalists
    • Alexandrine Museion
      • Alexandrian Library
      • ancient library in Egypt
      • largest library of the ancient world
      • 3rd Century BC – Roman Conquest in 30 AD
    • Classical Greek predecessors
      • religious subjects
      • subjects to be used in the service of religion
      • secular sciences
  17. Western Christianity
    • humankind was separate from natural things
    • animals and plants did not have souls
    • work to improve (civilize) on nature
    • monks tied work to prayer
      • productive mines
      • factories
      • developed agricultural techniques
    • timekeeping
  18. Philosophical Reforms
    • Thirteenth century
    • break distinctions
      • theology
      • philosophy
    • Robert Grosseteste
      • experimentum
      • experiments
  19. Thomas Aquinas
    • Summa Theologica
    • philosophy in light of reason
    • theology in light of the revelation
    • realized the gift of rationalism into secular hands
  20. Roger Bacon
    • b. 1241, d. 1294
    • celebrated the work of Peter of Maricourt because he was a “master of experiments”
    • philosophy was a divine gift
    • theology did not oppress the sciences but put them to work
    • innovations
      • optics: magnifying glass
      • calendar: refuted the Julian calendar
      • gun powder
  21. Scientific Revolution
    • reason and knowledge
    • replaced religion, superstition, and fear
    • Copernicus
    • heliocentrism
    • Newton
    • gravitational forces