Juan Monroy — Media Technologies: Class 6, Magazines

1 European magazines
- 1.1 storehouse of reprinted content from other sources
- 1.2 Originated in Europe in 1700s
- 1.3 Elegant and amusing writings
  - Literature
  - Politics
  - Music
  - Theater
  - Personalities
2 American magazines
- 2.1 William Bradford’s American Magazine
- 2.2 Ben Franklin’s General Magazine and Historical Chronicle
- 2.3 Short-lived due to American Revolution
  - Too few readers
  - High costs of publishing
  - Expensive distribution
3 Partisan magazines
- 3.1 Thomas Paine’s Pennsylvania Magazine
4 Miscellanies
- 4.1 Variety of content
- 4.2 Appeal to small, far-flung audiences
5 Copyright
- 5.1 Passed in 1790
- 5.2 gave authors a copyright
  - 14 years
  - Royalty fees
- 5.3 Helped encourage new content
6 Popular 19th Century Magazines
- 6.1 Enhanced Magazine Covers
  - artistic drawings
  - color images
  - article teaser
- 6.2 Advertising
  - more revenue
  - lower costs
  - more pages
- 6.3 Cost
  - 35 cents
7 20th Century Urbanization
- 7.1 industrialization
  - factories
  - foundries
  - assembly lines
- 7.2 growing urban society
  - immigration
  - assimilation
- 7.3 reading grew as a mass medium
8 Muckraking
- 8.1 Progressive Era
- 8.2 Titles
  - McClures
  - Colliers
- 8.3 Important Works
  - Ida Tarbell
  - Great American Fraud
  - Senators
  - Daughters of the Poor
  - The Jungle
- 8.4 Reforms
  - Anti Trust against Standard Oil
  - Pure Food and Drug Act
  - Amendment requiring direct election of senators
  - Mann Act against White Slavery
  - Meat Inspection Act
9 General Interest Magazines
- 9.1 Saturday Evening Post
- 9.2 Ladies Home Journal
- 9.3 newsmagazines
- 9.4 Time (1923)
- 9.5 Life (1936)
- 9.6 Reader’s Digest (1922)
10 Segmented Audiences
- 10.1 Post World War II
- 10.2 Growth of Titles
  - 250 (1950)
  - 20,000+ (today)
- 10.3 Women’s Magazines
  - segmented futher
- 10.4 Independent Production
  - desktop publishing
  - inexpensive photocopying
  - web magazines
11 Specialization of Magazines
- 11.1 Consumer Magazines
- 11.2 Membership Magazines
- 11.3 Trade Magazines
- 11.4 niche audiences