Juan Monroy — Media Technologies: Class 3, Print, the Enlightenment, and Industrialization

Paper
- Papyrus
- Bamboo
- Parchment
- Cloth
Printing
- Block Printing
- Moveable Type
Books
- Illumniated Manuscripts
- Vernacular languages
- Mechanical printing
- Erasmus of Rotterdam
- Gutenberg Bible
Challenge of Authority
- Martin Luther 95 Theses
- Church and indulgences
- Protestant Reformation
Enlightenment
- Discovery of the New World
- Encyclopedie (Diderot and Le Rond d’Alembert)
- Rational thought
- philosophy and science
- sovereignty
Print in America
- Whole Booke of Psalmes (1640)
- McGuffey’s Third Electric Reader
- mass market
  - public education: literacy
  - urban middle class: time and money
  - improved postal delivery
  - costs and prices decreased: wide spread
- economies of scale
  - machines
  - mass production
  - lower cost
  - lower price
  - spread costs over many copies
  - basis for all media
- paper
  - wood pulp
  - machine-made
- industrialization
  - six-cylinder printing press
  - linotype
- paperbacks
  - pulp fiction
  - Erastus and Irwin Beadle
    - dime novels
    - priced 5–10¢
  - mass market books
Striphas: Emerging Challenges to Book Culture
- Ebooks
- Big-box chain retailers
- Amazon.com
- Oprah’s Book Club
- Harry Potter Copyright Cops