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- Introduction to Electronic Media
- Class 8, Network Television
- Three Network Oligopoly
- NBC
- CBS
- ABC
- filled VHF band
- controlled television production
- evenly split throughout 1960s, 1970s
- Television Station Types
- Owned and operated
- Network affiliates
- Independent television stations
- Public television stations
- Relevance
- growing youth audience
- Rowan and Martin’s Laugh-In (NBC 1968–1973)
- Smothers Brothers Comedy Hour
- Dragnet
- Primetime access rules
- PTAR
- stations in top–50 markets
- first hour of prime-time
- not take the network feed
- produce their own local programming
- Financial Rules on Syndication
- Fin-Syn
- financial
- network could only own 15 hours of non-news programming
- production companies could remain independent
- syndication
- networks acquired only first- and second- runs
- ownership of television programs remained with the producer
- Independent Production
- Norman Lear “relevant series”
- All in the Family
- Maude
- Good Times
- The Jeffersons
- Mary Tyler Moore Show (CBS, 1970–1977)
- Independent TV stations
- UHF band
- stations unaffiliated with broadcast networks
- thrived with first-run syndicated programming
- Cable TV
- CATV
- began as community antenna television, 1940s
- distant signal importation
- local systems began to consolidate as MSOs
- broadcasters saw cable systems as competitors
- must-carry rules
- access rules
- public
- educational
- government
- satellite cable
- Open Skies order, 1972
- launching of communication satellites
- cable seen as alternative to broadcasters
- cable technologies
- “Blue Sky” advocates for cable TV
- policy reformers and think tanks
- social action groups
- cable operators
- interactive television
- access libraries of information
- conduct financial transactions
- exchange electronic mail
- QUBE
- interactive television
- Warner-AMEX
- introduced 1977
- failed to find commercial success
- Ted Turner
- WTCQ-TV Atlanta
- leased transponder on Satcom I
- launched WTBS-TV Atlanta as a national superstation
- off-network syndicated programming
- sports programming
- no news programming
- dual-revenue
- advertising (as in broadcasting)
- subscriber fees from cable distributors
- Music Television
- Warner-AMEX Cable
- launched August 1981
- free programming: music videos
- young audience
- influenced network television style