The following list represents the “testable terms” for the Final Exam. You should consult the textbooks (both of them), the lecture outlines, and, of course, your own notes to help you study these terms. If you need further references, the Internet is your friend.

  1. adjacencies
  2. affiliates
  3. American Society of Composers Authors and Publishers (ASCAP)
  4. ARPANET
  5. audimeter
  6. average quarter-hour persons
  7. banner ads
  8. basic penetration
  9. behavioral targeting
  10. binary code
  11. bit
  12. blanket rights
  13. Broadcast Music Incorporated (BMI)
  14. browsers
  15. C3 rating
  16. Cable Communications Policy Act of 1984
  17. cable TV
  18. Children’s Television Act of 1990
  19. Communications Act of 1934
  20. Communications Satellite Act
  21. Community Antenna Television (CATV)
  22. confidence interval
  23. contextual ads
  24. cookies
  25. cost per thousand (CPM)
  26. cume
  27. dayparts
  28. defamation
  29. Defense Advanced Research Projects Agency (DARPA)
  30. deregulation
  31. diary
  32. Digital Millenium Copyright Act (DMCA)
  33. direct broadcast satellite (DBS)
  34. DVD (digital video or versatile digital)
  35. fairness doctrine
  36. false light
  37. FCC Freeze on TV licenses
  38. Federal Communications Commission (FCC)
  39. Federal Radio Commission (FRC)
  40. Fin-Syn
  41. Fox
  42. gross impressions
  43. homes passed (HP)
  44. households using television (HUT)
  45. hyperlinks
  46. hypertext markup language (HTML)
  47. independent TV station
  48. information superhighway
  49. Internet
  50. Internet protocol (IP)
  51. Internet service provider (ISP)
  52. interstitial ads
  53. intrusion
  54. kinescope recorder
  55. libel
  56. lifestyle surveys
  57. local area network (LAN)
  58. Local People Meter (LPM)
  59. local television
  60. low-power television (LPTV)
  61. magazine sponsorship
  62. make-good
  63. Media Rating Council (MRC)
  64. microcomputer
  65. microprocessor
  66. minicomputer
  67. monopoly
  68. multichannel era in TV
  69. multichannel multipoint distribution system (MMDS)
  70. multievent PPV
  71. multipay households
  72. multiple-system operators (MSOs)
  73. National Telecommunications and Information Administration (NTIA)
  74. netlets
  75. network era in TV
  76. network neutrality
  77. network O& Os
  78. network television
  79. Nielsen Station Index (NSI)
  80. Nielsen Television Index (NTI)
  81. nonresponse bias
  82. NSFNET
  83. oligopoly
  84. online commercials
  85. packet switching
  86. pay households
  87. pay-per-view (PPV)
  88. People Meter
  89. pervasive presence theory
  90. pop-ups
  91. Portable People Meter (PPM)
  92. Prime Time Access Rule (PTAR)
  93. psychographic research
  94. pure competition
  95. quiz show scandals
  96. Radio Act of 1927
  97. rating
  98. reach
  99. renewal expectancy
  100. scarcity theory
  101. share
  102. single-system operators (SSOs)
  103. slander
  104. social desirability bias
  105. storage instantaneous audimeter (SIA)
  106. streaming
  107. syndication
  108. synergy
  109. Telecommunications Act of 1996
  110. telephone coincidental method
  111. telephone recall method
  112. TELNET
  113. tiering
  114. time-shifting
  115. transistor
  116. trespass
  117. UHF; ultra-high frequency
  118. uniform resource locator (URL)
  119. URL (uniform resource locator)
  120. USENET
  121. vast wasteland
  122. VCR (videocassette recorder)
  123. VHF; very high frequency
  124. video news release (VNR)
  125. videotape recorder (VTR)
  126. Voice over Internet Protocol (VoIP)
  127. World Wide Web