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3. Introduction to Media Industries
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This course is an overview of the mass media communication industries, including print, electronic, and digital media. We examine issues, such as the institutional, social and technological histories of the media, the influence of economic factors in shaping content, and issues governing regulatory policy. Special emphasis will be given to the media’s role in society, the concentration of ownership, the impact of new communication technologies, and increasing convergence of particular media with one another.

Instructor

Juan Monroy

Email

jmonroy@fordham.edu

Course Website

http://juanmonroy.com/mediaindustries/

Office Hours

By appointment

Books

• Campbell, Richard, Christopher R. Martin, and Bettina Fabos. Media & Culture: Mass Communication in a Digital Age, 9th ed. New York: Bedford/St. Martin’s Press, 2013.
• Wu, Tim. The Master Switch: The Rise and Fall of Information Empires. Reprint. New York: Vintage, 2011.

Requirements

1. Attendance
2. Readings
3. Assignments
4. Exams

Policies

1. Professionalism
2. Late Work and “Incomplete” Grades
3. Mobile Phones
4. Email
5. Fordham University Statement on Academic Integrity
6. Students with Disabilities

Evaluation

1. Who Owns the Media in Your Town?, due January 30, 15%
2. Technology and the Music Industry, due February 20, 15%
3. Ten-Minute Commandments of Media Regulation, April 3, 15%
4. Profile of a Media Conglomerate, due April 24, 15%
5. Midterm Exam, February 27, 20%
6. Final Exam, May 8, 20%

Exercises

1. Bring the most offbeat magazine you can find, February 6
2. Locate the digital and print versions of the last book you read, February 13.
3. Listen to an hour of a local radio station, March 6
4. Watch an hour of a local broadcast or basic cable TV station, March 13.
5. Find a movie trailer for a current or upcoming film, April 3.
6. Find a recent press release for a company that you have a relationship with, April 10.

Schedule

1. January 16 • Introduction
2. January 23 • Mass Culture and Mass Communication, Inc.
3. January 30 • Newspapers
4. February 6 • Magazines
5. February 13 • Books
6. February 20 • Recorded Music
7. February 27 • Midterm Exam
8. March 6 • Radio
9. March 13 • Television
10. March 27 • Movies
11. April 3 • Regulation
12. April 10 • Public Relations
13. April 24 • Advertising
14. May 1 • Convergence and Globalization
15. May 8 • Final Exam