Topic
V 1. No Class Next Week
* 1.1. Feb 20: President's Day
V 1.2. Feb 1: Tuesday runs on a Monday schedule
* No class for us
* Go to your Monday classes
V 2. Fall of the US Studio System
* 2.1. Suburbanization
* 2.2. Rise of Television
* 2.3. Paramount Decision
V 3. Decline of the Movies
* 3.1. suburbanization atomizes film audience
* 3.2. economic prosperity encourages consumer goods
* 3.3. television aggressively promotes quality programming
V 3.4. filmgoing was very inconvenient
* time
* cost
V 4. Major Studios
* 4.1. MGM
* 4.2. Warner Brothers
* 4.3. United Artists
* 4.4. Paramount
* 4.5. 20th Century-Fox
* 4.6. Columbia
* 4.7. Disney
* 4.8. Universal
V 5. Studios in Crisis
* 5.1. declining attendance
* 5.2. fewer films
* 5.3. large studio facilities
V 6. Roadshow
V 6.1. Sound of Music (1965)
* road showed at 266 screens
* ran for as long as 20 months
V 6.2. successful
* West Side Story (1961)
* El Cid (1961)
* How the West Was Won (1962)
* Lawrence of Arabia (1962)
V 6.3. less successful
* Cleopatra (1963)
* Fall of the Roman Empire (1964)
* Battle of Britain (1969)
* Doctor Dolittle (1967)
* Thoroughly Modern Millie (1967)
* Star! (1968)
* Paint Your Wagon (1969)
V 6.4. youth audiences largely dismissed these films
* 6.4.1. similar to French cinema (1958)
V 7. Studio Acquisitions
* 7.1. Universal = MCA (1962)
* 7.2. Gulf + Western = Paramount (1966)
* 7.3. Warner Brothers – Seven Arts = Kinney National
* 7.4. United Artists = Transamerica Corporation
* 7.5. MGM = Kirk Kerkorian (MGM Grand Hotel)
V 8. US Production Code
* 8.1. Developed in 1930
* 8.2. Martin Quigley and Daniel Lord
* 8.3. Catholic Legion of Decency
V 8.4. Guidelines
* sex
* religion
* governmental authority
V 8.5. Production Code Administration
* Jason Joy
V 9. Weakening of Production Code
V 9.1. American Films
* The Man with the Golden Arm (Otto Preminger, 1955)
* Baby Doll (Elia Kazan, 1956)
V 9.2. Foreign Films
* And God Created Woman
V 10. MPAA
V 10.1. Motion Picture Association of America
* Will Hays (1922–1945)
* Eric Johnson (1945–1963)
V 10.2. Jack Valenti (1966–2004)
* solve the box-office decline
* modernize the Production Code
V 11. Who's Afraid of Virgina Woolf? (1966)
* 11.1. controversy over the word "screw"
* 11.2. labelled for “eMature Audiences”
* 11.3. rated "Approved"
* 11.4. big box office success, small production
* 11.5. prompted released of adult- oriented dramas
V 12. Blow Up (1967)
V 12.1. scene with female, full-frontal nudity
* could not be cut
* successful release in Europe
V 12.2. released in US by Premier Films
* box office success
* spelled the end of the Production Code
* 12.3. studios were largely distributors not producers anymore
V 13. The Ratings System
* 13.1. designed to segment audience by age groups
V 13.2. initiated four age-based ratings
* G
* M
* R
* X
* 13.3. actually fostered filmmaking creativity