- Radio
- electromagnetic spectrum
- Hertz
- Marconi
- first need for radio was naval and commercial ships
- FDR Fireside chats
- Titanic sinking and radio
- national networks
- Motion Pictures
- origins of motion pictures
- Lumiere Brothers
- Edison
- Nickelodeons
- vertical integration
- studio system: assembly line of production
- Hollywood
- picture palaces
- sound
- distribution windows
- home video
- Television
- successor to radio
- mass medium
- cultural centerpiece: hearth of the nation
- live
- similarity to radio performance
- ownership
- single-sponsorship
- network era
- three networks
- CBS, ABC, NBC
- triune voice: news
- Civil Rights
- JFK
- Watergate
- Vietnam
- decline of network television
- home video
- remote control
- pay-TV: HBO
- cable
- Fox
- analog to digital
- higher resolution
- sub-channels
- DOCSIS
- DVR
- on-demand video
- types of programming
- first-run network
- syndication
- types of television stations
- network O&O
- network affiliate
- group owned
- independent
- Internet
- Public Relations
- Advertising
- penny press
- trademark
- hard vs. soft sell
- television advertising
- upfronts
- spot market
- scatter market
- advertising agencies
- digital advertising
- Google Ads
- cookies
- snippets of code
- uniquely identify you
- targeting
- Facebook
- Amazon
- Google
- Target
- Telephone
- Globalization
- Regulation