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1 |
Attendance and introductions
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2 |
Scope of the course
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2.1 |
Sample questions from the final exam
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The height of an electromagnetic wave is called its amplitude
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The first newspapers in America, circulating in the 18th century, were inexpensive and enjoyed by all classes of readers
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Most of the original publishing houses in America, such as J. B. Lippincott (founded in 1792), Harper & Bros. (1817), and Houghton Mifflin (1832), are still independent companies unaffiliated with any other media firms.
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2.2 |
Three Approaches
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Technological
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Historical
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Economic
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2.3 |
Nine Media industries
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Books
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Magazines
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Newspapers
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Music
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Radio
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Movies
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Internet
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Public Relations
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Advertising
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2.4 |
Keys to success
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Memorization
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Connections
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Application
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3 |
Components of the Course
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3.1 |
Resources
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Lecture
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Textbook
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Syllabus
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All the resources
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Lecture outlines
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Slide shows
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Blackboard
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Relevant Links and RSS feed
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Dropbox
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3.2 |
Assignments (on Blackboard)
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12 weekly quizzes
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Who owns the media in your town?
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Did we kill the music industry
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Profile of a media conglomerate
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3.3 |
Exams
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Midterm Exam in late Feb
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Final Exam in May
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Objective exams
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difficult
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Average score of 70
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Based on material
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Covered in lecture
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Reinforced in the readings
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