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Introduction to Media Industries
Recorded Music
Recorded Music
Technology
amplitude
height of wave
measured in bels (B) or decibels (dB)
wavelength
length of a wave
cycle (frequency)
recording sound
sound is vibration
“writing” those vibrations on a medium
Development
Eduouard-Leon Scott de Martinville
hog’s hair bristle and a funnel
scratched the liquid surface (lamp black)
Thomas Edison (1877)
black foil cylinders
playback by repositioning the needle on the surface
Entrepreneurial Stage
Edison’s phonograph (1877)
office recording machine
patent for a type of answering machine
Chichester Bell and Charles Sumner Tainter’s graphophone (1886)
wax cylinder
complement the telephone as a recorder
popular music is the “killer app”
pre-recorded music on cylinders
popular but difficult to mass produce
cylinders were not very durable
Mass Market Stage
Berliner’s Gramophone (1887)
flat round disks
zinc, coated with beeswax
played on a turntable
disks can be mass produced by pressing
stamped with labels to differentiate title, performer,
composer
Tin Pan Alley
Started in the 1880s along Broadway and 28th Street, New York
City
Sheet music for piano
Biggest Sellers
John Phillip Sousa: Marches
Scott Joplin’s: Rags
Notable Composers:
Irving Berlin
George Gershwin
Cole Porter
Victor Talking Machine Company
Victrola (1906)
record player inside a piece of furniture
crank operated (1906)
electrically operated (1925)
an essential consumer goods by the 1920s
Phonographs
10-inch, 78 rpm record became the standard
sales hurt by radio and the Great Depression
made of shellac until WWII
made from polyvinyl
more durable
better sound fidelity
Influence of Tin Pan Alley
Three-Minute Song Length
Verse-Chorus-Verse Structure
Repetition of Title
Vocalists
Originated in Vaudeville
Part of Tin Pan Alley
Notable Performers 1920s
Eddie Cantor, Sophie Tucker
Belle Baker
Al Jolson
Later Performers
Bing Crosby
Frank Sinatra
Rise of Rock and Roll
Combined Memphis’s rhythm and blues with Nashville’s country
etymology of rock and roll (sex!)
embraced by youth
fomented culture wars
radically altered music industry and American culture
African-American art form goes mainstream
ended era of popular composers
early rock and roll pioneer: Chuck Berry
RCA vs. CBS format war
CBS introduced 33 1/3 rpm long-playing record (1948)
20 minutes of music on each side
created market for multisong albums and longer classical
music
RCA developed a competing 45-rpm (1949)
quarter-sized hole for jukeboxes
invigorated market for sales of songs heard on jukeboxes
incompatible formats
truce reached in 1953
LP became standard for long-playing albums
45s became standard for singles
record players were designed to play both formats
magnetic tape
developed in the 1930s
reel to reel
too much tape required to make a recording
tape would break easily due to brittleness
AGFA (German company) during WWII years used plastic magnetic
tapes
more durable
sound editing
multitrack mixing
multichannel sound
stereophonic sound (1931)
Alan Blumlein
commercially available in 1958
recorded many different instruments which were mixed down
to two, stereo tracks
quadrophonic sound (1971)
four-track sound
did not catch on commercially
Cassette Tapes (1960s)
Portability of music
Home dubbing: copy music from records or radio
Sony Walkman
Convergence Stage
digital recording
Thomas Stockham, digital recorder in 1967
analog vs. digital
fluctuations
encoded into binary
compact discs
Philips and Sony
lower cost than vinyl
debuted in 1983
surpassed LP sales in 1987
file-based recording media
MP3 (1992) Motion Pictures Expert Group
compressed file size, making exchange and storage easier
Napster
Supreme Court ruled against file-sharing services
Recording Music
expensive process
Personnel
Artist & Repertoire Agents
Recording Session
artist
producer
engineer and technicians
Multitrack recording
usually one track per instrument
mixed down to a two-channel master
Music Labels
Big Three
Universal
Sony BMG
Warner Music
Independents
significant market share
could it be because music recording and publishing has
been so much easier to realize?
Selling Music
Where does the money go from a $17 compact disk?

And what about a digital download?