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- Introduction to Media Industries
- Magazines
- Development Stage
- 18th Century
- storehouse of reprinted content
- poetry, politics, philosophy, prose
- European magazines
- storehouse of reprinted content from other sources
- Originated in Europe in 1700s
- Elegant and amusing writings
- Literature
- Politics
- Music
- Theater
- Personalities
- American magazines
- William Bradford’s American Magazine
- Ben Franklin’s General Magazine and Historical Chronicle
- Thomas Paine’s Pennsylvania Magazine
- Short-lived due to American Revolution
- Partisan magazines
- Too few readers
- High costs of publishing
- Expensive distribution
- Revolution-Era Magazines
- political content influential for American Revolution
- state vs. federal power
- taxation
- Indian treaties
- public education
- colonialism
- Copyright
- Passed in 1790
- gave authors a copyright
- Helped encourage new content
- Entrepreneurial Stage
- Between 1800 and 1850
- magazines appeared and disappeared
- short lives: about six months
- low-circulation, high price
- community magazines
- Christian Journal and Advocate
- literary magazines
- specialty professions
- American Farmer
- American Journal of Education
- American Law Journal
- Medical Repository
- American Journal of Science
- Magazines Go Mass Market
- public education
- industrial economy
- urban middle class grew
- urban middle class grew
- economies of scale
- improved printing technology
- wood based paper
- linotype
- improved postal delivery
- faster transportation using rail
- Postal Act (1879) instituted bulk rate postage
- Mass Market Maturation
- Enhanced Magazine Covers
- artistic drawings
- color images
- article teaser
- Advertising
- more revenue
- lower costs
- more pages
- Cost
- Popular 19th Century Magazines
- early national magazines
- Grahams (1840)
- Knickerbocker (1833)
- Nation (1865)
- women’s magazines
- illustrated magazines (1850s)
- photographic magazines (1890s)
- Muckraking Magazines of the 20th Century
- Contemporaries of the Yellow Press
- Emerged in 1890s
- Faded by World War I
- Driven by competition
- Blend of Scandal and Reform
- Magazine Muckrakers
- Jacob Riis, “How the Other Half Lives” (1890)
- Ida Tarbell’s, “History of Standard Oil” McClure’s (1902–1904)
- Samuel Hopikins Adams, “Great American Fraud” Collier’s Weekly
(1905)
- David Graham Phillips, “The Treason of the Senate: Aldrich, the
Head of it All” Cosmopolitan Magazine (1906)
- Progressive Era Reforms
- New York State Tenement House Act (1901)
- antitrust regulation: Sherman (1895) and Clayton (1914) Acts
- electoral reform: 17th Amendment (1912)
- Pure Food and Drug Act (1906)
- 20th Century General Interest Magazines
- 1920s–World War II
- national mass medium
- high passalong readership
- Saturday Evening Post (1821)
- printing popular fiction
- romanticizing American virtues through words and pictures
- Reader’s Digest (Lila Bell and DeWitt Wallace, 1922)
- similar function of older magazine
- Time (Henry Luce and Briton Hadden, 1923)
- short news articles
- interpretive journalism
- Life (Henry Luce and Briton Hadden, 1936)
- photojournalism
- high passalong readership
- dominant visual medium
- Post–World War II Decline
- Television replaces magazines as national visual medium
- Readership declines
- National advertisers flee to television
- Magazines Adapt to loss of General Interest Audience
- newsstand and supermarket sales
- niche audiences for advertisers
- downsized formats
- more magazine titles
- 250 (1950)
- 20,000+ (today)
- new national magazines
- TV Guide (1952)
- People (1974)
- Commercial Magazines
- Specialization of Magazines
- Consumer Magazines
- Membership Magazines
- Trade Magazines
- niche audiences
- Direct Revenue
- newsstand sales
- subscriptions
- Indirect Revenue
- advertising
- segmented target audience
- Non-Commercial Magazines
- protective of the publication’s integrity
- Ms.
- Consumer Reports
- Highlights for Children
- Direct Revenue
- subscriptions/memberships
- limited newsstand sales
- no advertising revenue
- Demographics
- Gender
- Age
- Elite
- Minority
- Hobbies
- Sports
- Leisure
- Entertainment
- Student Curated Magazines
- Magazines Revenues
- advertising 60%
- subscriptions 28%
- single-copy sales 12%
- Conglomeration
- divisions across print media
- synergies
- Digital Magazines
- World Wide Web
- “shovelware”
- current articles
- archives
- special features
- multimedia
- Tablet Magazines
- Kindle, Nook, iPad
- David Carey discusses trying to create a new platform for
magazines on tablet
- Consolidation
- Advertising and Publishing operations consolidated
- National Magazine Chains
- Advanced
- ArchitecturalDigest
- BonAppetit
- Brides
- Cargo
- CondeNastPortfolio
- CondeNastTraveler
- CondeNastTravellerUK
- Cookie
- Details
- Domino
- ElegantBride
- Glamour
- Gourmet
- GQ
- GQ(UK)
- House&Garden
- Jane
- Lucky
- Mademoiselle
- Men’sVogue
- ModernBride
- NewYorker
- Self
- Tatler
- TeenVogue
- VanityFair
- VanityFairUK
- Vogue
- VogueUK
- W
- Wired
- YM
- Hachette Pilipacchi
- Car and Driver
- Cycle World
- Elle
- Elle Decor
- Elle Girl
- Home
- Metropolitan Home
- Premiere
- Road & Track
- Travel Holiday
- Woman’s Day
- Hearst
- 1UP
- Cosmo Girl!
- Cosmopolitan
- Cosmopolitan en Español
- Cosmopolitan South Africa
- Country Living
- Country Living Gardener
- Electronic Products
- Esquire
- Floor Covering Weekly
- Food Network
- Good Housekeeping
- Harper’s Bazaar
- House Beautiful
- Marie Claire
- Motor
- Popular Mechanics
- Redbook
- Seventeen
- Talk
- Teen
- Town & Country
- Veranda
- Meredith
- American Baby
- American Patchwork & Quilting
- Better Homes and Gardens
- Child
- Country Gardens
- Country Home
- Diabetic Living
- Family Circle
- Fitness
- Garden Shed
- Healthy Kids
- Hometown Cooking
- Ladies’ Home Journal
- Midwest Living
- More
- Parents
- ReadyMade
- Renovation Style
- Siempre Mujer
- Successful Farming
- Traditional Home
- Wood
- Time, Inc
- AllYou
- Business2.0
- CoastalLiving
- CookingLight
- EntertainmentWeekly
- Essence
- Fortune
- Freeze
- Golf
- Health
- Horse&Hound
- InStyle
- Life
- Money
- MutualFunds
- People
- PeopleenEspañol
- RealSimple
- RugbyWorld
- SeniorGolfer
- SouthernAccents
- SouthernLiving
- SportsIllustrated
- SportsIllustratedforKids
- Sunset
- TeenPeople
- ThisOldHouse
- Time
- Today’sHomeowner